Category Archives: Uncategorized

Adding Video to your website

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Lets face it, sales and marketing people are working with new budgets (ok no budgets) these days and are looking for ways to get their message to their customers and potential new customers as quickly and cheaply as possible. Enter social media and it’s ability to share the message quickly.

What kind of video do you post?

Well that depends on your company. Is it a service company or product manufacturer? Can you convey your company product or service easily in a minute or 2 or 3? Do your current customers love you? If so would you be able to get their testimonials on video?

As you already know, video is much more engaging then white papers and PDF’s that tell people about your product or service. Having a live person talk about their product or better yet about your product is much more engaging.

UGC video is also on the rise. UGC or user generated content is on the web everywhere you look. If someone has a video camera and can talk in complete sentences chances are good they have created UGC video. Many start out and fail, their first attempts are terrible. But as time goes on they learn and correct and add to their presentations. Video is booming on the internet. Don’t let early set backs stop you, keep making content and keep putting it on the web. Get feedback and tweak and tailor your message to your audience and customers.

Brilliant Video Productions assists it clients in getting well produced video content to the web effectively and on budget. We can help Sales and Marketing people with limited budgets create a one minute story about their business or product, or we can shoot the testimonials of others talking about your products.

We will also assist and consult with companies looking to provide UGC video to their audiences. We can help with video camera, microphone, lighting and editing equipment recommendations to help ensure that your UGC video gets off on solid footing.

Please see our website@ www.brilliantvideoproductions.com/video for more.

I Need to blog but what about?

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Today’s topic is the need to blog. I need to blog. Everyone says you should blog. If you have a product should you not mention it in your blog. If you are a video producer that produces video for consumers and corporate customers should you not mention it? Is it ok to shamelessly plug your company www.brilliantvideoproductions.com if you have absolutely nothing you can think of to blog about. Are you being that guy then? I hope not, I never want to be that guy. I have been reading and learning, and attending classes and I am clearly spent on brain matter and topics to write about at the moment. So I will stop now, and go back to work editing a video for my client at the home office of brilliant video productions Inc. Hope your day was great.

Being social is informative and fun

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I went too, two different events this past week and both were very good. The first was a panel discussion with PermissionTV in Waltham. You can never learn too much about where the video business is going and how it is evolving. I also love to learn new ideas and so I can make suggestions to current clients on how they might increase visibility on the web. Being genuine was the big message, that and that there is no sure fire formula for a video going viral. My thanks to Permission TV and the panel members for a very informative session. For more about permissionTv visit their website at www.permissiontv.com

The second group I visited with was Boston Media Makers which meets the first Sunday of every month out at Doyles in JP. This group is comprised of primarily of artists, social media agents of change, writers, designers and video production people.

There were lots of people on twitter and tweet deck and there were video introductions followed by full room introductions and 3 minutes of ( of live tweet) and Steve Garfield keeps it moving with authority and humor. The group was a blast and I made some very nice contacts and chatted. I loved the passion and energy there. Being social sharing experiences on twitter is great, doing it in person with others with the same fire and passion is Nirvana. You can find out more about boston media makers at http://bostonmediamakers.wordpress.com.

A day of Whimsy…

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My 6 year old daughter had her birthday party today at Whimsy in Framingham. It’s a great place one part plaster fun time, one part build a bear, and one part art studio and party place for kids. The woman who owns and runs it was very nice. The kids had a great time and each kid got to stuff their own bear or animal. We also had pizza coordinated by them and a party for 12 kids was a bargain I think at about 260.00 all together. They also have a mosaic area, and a place where hids can pan for valuable treasure and rocks.

All the kids had a blast, the pizza was pretty good and all went home with a good sized self stuffed animal.

Whimsy is hard to find it’s behind Ski Market on Route 9 accross the street from Trader Joes and Ruby Tuesdays on the East bound side but definitely worth the trip.

Find them online at http://whimsyartsandcrafts.com/

Citibank Wellesley something different

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I just got back from a wine tasting in a Bank. The bank reminds me more of an apple store in it’s spaciousness but all the people working there are all solid knowledgeable bankers who are putting the relationship R bank in Banker. I know a banker who just retired from banking to start his own insurance agency, and I thought Steve was the last great Banker. Perhaps the staff at Citibank understands this and is developing their business from the outside In.

Super Pets Critter Trail three just say no.

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I came home yesterday after food shopping and was greeted at the upstairs door by my daughters Pet Gerbil Max. Wow I thought how cute, greeting me like a dog, this was quickly replaced with shit the mouse is loose.

I had bought the Critter trail three for my daughters two hamsters Max and Ruby for Christmas. This came with tubes and multiple levels for climbing and a wheel to spin in. It was built like a birdcage and had a petting area I thought how cute my daughter Sabrina will love this.

After a month however the Gerbils began de-construction first eating away the yellow shelves until they were too dangerous to climb. Then they went about eating the bottom out of a second deck as well as the petting area, actually eating a crevasse between the tube and petting area which was later their escape route. I also needed to constantly vacuum around their cage because they were constantly flinging shavings, poops and anything else they could chuck out of their cage.

Originally we had stored the Gerbils in a fish tank with a gerbil lid and after I rounded up both the vermin they are now safely back in their original home. I have left a few messages at Super pets International in Elk Grove Illinois. I explained that even a guy from Geneva Illinois now knows that plastic is bad for chewing animals.

The best bet is to speak with a real pet store owner so they can tell you the read deal not a sales person at Petco, or worse pet smart who much like a doctor pushing meds recommended by pharmaceutical sales people will sell you something a rat will eat through. The people at Petworld on Route nine near Pizza Hut are real knowledgeable, and know their stuff. Doing a search about Gerbils before you buy anything plastic is also a good idea. Two red flags I ran through during my hurried Christmas shopping.

Max and Ruby appear happy back in their fish tank, and I am glad to not have to dust bust around their cage again today. You should also please checkout the Super pets site at Superpet
 which has a cute picture of kids surrounded by their pets near their feet which is apropos if you think about it.

Hanging out in JP

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I went out with Sharon and her friends Julie and Dean this past Friday and had an excellent time. We met up at Latino Restaurant on Centre street to eat at a place that was found on Yelp. The place was packed with people mostly locals I suspect and everything was in spanish. The waitress we had helped us out but it was touch and go for awhile. The good news is they have much of the food already prepared and you can see what it is you are ordering.

I had a steak combination plate that came with a steak, Salad rice and beans all for 10.50 which was pretty reasonable. Yelp said it got crowded which it did, and that the food was inexpensive which it was. The crowd was a bit loud but most were guys unwinding over Carona’s after a long work week.
If you can get past the noise you well receive a good dinner value with plenty of food. You can see Yelp reviews @ http://www.yelp.com/biz/latino-restaurant-jamaica-plain .
After we finished all our food we were all off to the Milky way bar and lounge. This is a old school basement bar also on Centre street with a very nice bar, pool tables, food live music and 10 lanes of yes Candlepin bowling. There was also an ethiopian band featured on this night and there was an 8.00 cover. We had a few wines at the bar after putting our names in for bowling.
We listened to a few warm up bands both were rather bad but thats ok, it was still live music. Dean said the first band was the equivalent of musical sominex or something like that. They all seemed stoned but then I was drinking wine so who knows.
Midway through the second band, a large group of people dressed in S shirts. The Bowling buzzer interrupted our listening of music and we went off to bowl Candle pins for about an hour. I had to relearn scoring Candle Pins ( I grew up on big balls) but Dean had an idea and He Sharon and Julie all did our best to have fun and not hurt ourselves or others surrounding us.
We were finishing up our one game when the Ethiopian band went on. And we danced to their funky Ska-esque beat. The band had a singer, trombone, C flat sousaphone, accordion and guitarist I think. The place was packed around the stage and everyone was grooving.
We left around 12:30am I think and headed out into the cold for home. It was the first time I had been up in JP in a long time and it was definitely worth the trip. Thanks to Julie and Dean for inviting Sharon and I. For more on Milky way lounge see their website at http://www.milkywayjp.com.
I hope to get the name of the Ethiopian band later today.

Iphone video problem solved…

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I worked with two 2nd tier Apple techs who were both very good last thursday. Steven Brown in Final Cut Pro and  Roger Johnson from iphone support. We had the problem of the iphone playing back a demos music but unable to process the dialogue my client wanted to hear also.

What we found was that a stereo mix down with two tracks of voice cancelled each other out in the itunes mixdown. Usually two tracks of audio is preferred.  We found that if you take the one channel of voice over with music it plays fine through the speaker on the iphone.

The same is true if you post a youtube video and then try and play it thru iphone also. You need to mix it down as a mono Aiff file then reimport it into your timeline. For FCP editors here are the steps. 

Here are the steps for exporting a mono audio file from stereo DV audio in Final Cut Pro.

1. Mute all audio tracks in the timeline except the tracks with the DV audio

2. Select the sequence in the Browser

3. Go to File/Export/Using QuickTime Conversion…

4. In the Save dialog change the “Format:” to AIFF and leave the “Use:” at Default

5. Click Options and confirm that the audio is 48 kHz Stereo Linear PCM in the Sound Settings dialog and click OK

6. Save the file with desired name in your desired location

7. Import the mono AIFF file into your project

8. Mute the DV audio tracks

9. Place the mono AIFF on a new audio track

10. It will now play out of left and right channels with the stereo music track and will sum to mono w/out phase cancellation.

Hope this helps others down the road. Thanks again Steven and Roger at apple.

Interesting video problem with the iphone

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I recently shot and produced a demo for a Professional Seminar speaker and then made him DVD copies etc. I also sent him an iphone version directly from Final Cut pro the editing software I use in all post production.  Funny thing is the music played all the way through but his voice was lost after it was synced to the iphone from itunes. You can hear the music thru the little speaker but not music and dialogue. If however you plug in the headphones you can hear both mixed down tracks perfectly.

I have been searching for a cure to this. The first is just up load it to youtube and play it on iphone there. The 2nd is to send the edited piece as an email file and play it off the email.
Either way you can get around the iphone import glitch and I will keep looking for the  real solve online.  I have left questions in a few forums so perhaps a RT solution will present itself.

 

Being thankful

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I am awoken today surrounded by my kids and both sadly are sick. My son CJ who is flying to Florida later today to see his grand parents is got a raging head cold full of snots and poor Sabrina my youngest cannot keep G2 and water down.

It’s hard as a parent to see your kids sick, you want the best for them and you hurt when they hurt, and I am sick because they are sick. All I can do is take care of them and comfort them and hope that they will be ok.  
I want to thank My love Sharon for being such a good soul yesterday when our plans on Valentines day went so horribly awry. I also want to thank her son Alex for being a trooper and rolling with the day. I hope you guys had fun bowling although it’s not really bowling unless it’s with the big balls.
CJ, Sabrina and I thank you both and we are all very lucky to have you both in our lives. We are very thankful.