VIDEO: Video is probably one of the most misunderstood and undervalued aspects of wedding planning. It is the unique combination of a service (the videotaping) and a finished product (the edited DVD or tape) that has many people discounting the importance of a wedding video. The importance and value of a wedding day video should not be overlooked.
VALUE: A quality video is a worthwhile long-term investment. After all the planning, effort, and expense of a wedding, wouldn’t you want a documentation of the day? Too many times brides think of video as an afterthought, when the budget is spent, and are disappointed with a fuzzy and shaky video. There is no other wedding product that shows the sights of you in your dress, the dancing, and behind the scenes as well as a video, since unlike photography it includes sound.
TYPES: Nowadays the old stereotypes of bright lights, large cameras, large tripods, cheesy animations, and hokey music should be forgotten. Times have changed. Today’s top videographers have access to the same tools and technology as many feature filmmakers. A contemporary trend is toward shorter videos of 30-40 minutes rather than the typical two-hour tapes. Other options include additional copies or interactive versions on DVD, love stories about your relationship, and video presentations screened at the reception.
TALENT: The genre of a wedding video requires that the videographer become excellent at many tasks. Much more than owning a superior camera they must learn composition, exposure, and focus. They must carefully monitor audio tracks from multiple microphones and be a good storyteller during editing, making a concise and entertaining to watch video. When you compare videographers look at more than just the initial price. The sound should be clearly recorded and the video could be crisp, sharp, and colorful. There should be no excuses for sloppy camerawork or editing.
CHOOSING: There are so many factors to consider when choosing a videographer. Unfortunately, many couples do not know the plethora of choices in style AND price we enjoy in this market. Searching for a great videographer involves watching sample clips at their studio or some enable you to view videos online, which can make your decision easier. Make sure your videographer belongs to a professional association like the Wedding and Event Videographers Association (WEVA) to continually improve their craft.
PRICES: Since all videographers have access to digital cameras of a 3-chip design, which yields more vibrant colors and better resolution, the price has more to do with talent than with technology alone. Fees can range from $2,000 for a basic video to $6,000 or more for wonderful video documentary. Sought-after videographers book a year or more in advance.
In the end you and future generations will have fun watching and reminiscing with your wedding movies that today’s wedding videographers create.