It’s nice the Giants and Patriots reached the Superbowl, especially if you are selling advertising spots for the game.

Super prices for Super Bowl ads
CBS is looking to charge a record $2.6 million for a 30-second spot during this year’s Super Bowl XLI.
By Paul R. La Monica, CNNMoney.com editor at large
January 3 2007: 6:25 PM EST

NEW YORK (CNNMoney.com) – The National Football League playoffs begin this weekend, and Super Bowl XLI is only about a month away.

But while sports junkies argue about which teams will wind up playing in the big game in Miami on February 4, many business people and casual fans are more concerned about the advertising frenzy associated with the Super Bowl – that is, which companies will have commercials airing during the game and how much are they paying to do so.

FUN MONEY NEWSMAKERS

According to several media buyers, CBS (Charts), which will air Super Bowl XLI, is said to be asking for slightly higher than the record $2.5 million that Walt Disney (Charts)-owned ABC charged last year for a 30-second spot during Super Bowl XL.

“I’m hearing that ads are being sold for more than last year,” said Bill Carroll, vice president and director of programming with Katz Television Group, a media buying and consulting firm based in New York. “It’s not going to be a dramatic increase but informally, people from advertising agencies as well as CBS have said it will probably be a new record.”

John Bogusz, executive vice president for sports sales and marketing for CBS, confirmed that some advertisers are paying more than $2.6 million for a 30-second commercial. He added that most of the commercial spots for the first half of the game are sold out but that CBS is still looking to sell inventory, mainly during the fourth quarter.

But other ad experts were quick to point out that, even though CBS may be able to charge as much as $2.6 million for some spots, the average rate for a 30-second commercial is likely to be lower than that.

I realize I have not been the best at keeping up with the blogging and We hope to make changes in how we disseminate blog type information going forward in 2008.

Brilliant Video Productions had quite a few interesting changes here in 2007, so many so it’s hard to recount the entire years events.

We moved our offices from Natick to Saxon ville (aka Framingham)and moved into our new digs adjacent to Doug Carroll Baseball and Heath Robbins Photography.

We added additional equipment and capabilities. We added a new editor in Chris Anderson. He came to Brilliant via Pegasus cable in Natick. He works PT as an editor but has also assisted with shoots as well.

We added a few new clients in 2007.

Iona Technologies
Network World
GE Health care
Commonwealth Creative Associates

We look forward to continued growth in 2008, as well as better more frequent updates via blogging as well.

Have a Safe Holiday season, and a very Happy New Year

Originally Printed on www.frugalbride.com in canada

Getting The Right Wedding Videographer

The beauty of video is that it is able to capture the whole day, from the small intimate details to the broadest spectrum of emotions. Improvements in technology, smaller cameras and the need for less artificial light can allow the right videographer to capture the day’s events without actually being a part of it. In addition to being a precious keepsake of your wedding day, your wedding video is a great way to capture moments you may otherwise miss.
When considering a videographer, select the package that highlights the events that are most important to you.

When viewing a videographer’s work, you will become aware of the many intangibles that become subjective through the eyepiece of the camera and in the mind of the videographer director/editor. You will instinctively know when a particular videographer’s emotional style clicks with your own.

Tips for Selecting a Videographer

Look for a videographer who is experienced, creative and artistic.
When viewing examples of work, look at the clarity and quality of the video, the composition, as well as the details of shooting and editing.

Questions To Ask Your Videographer

What type of lighting will the videographer use?
How will the videographer be dressed at the wedding?
Do you have sample videos I can see?
How long have you been in business?
What packages do you offer?
Do you use Professional Quality equipment, accessories and supplies?
How many cameras do you use?
Do you have back-up equipment that is comparable in quality to the original?
Do you use wireless microphones?
Do you offer Non-Linear Digital Editing?
Do you copy-protect or scramble the videotape?
What are your guarantees and liabilities?
Do you have a written contract?
Are you unobtrusive?
Will the shoot interfere with the proceedings in any way?
How much do you charge for additional hours beyond the agreed contract?
Do you work with the photographer to ensure mutual cooperation?
Are you there throughout the entire reception?
Will you go to a location (like the beach or a park) without additional charge?
How much are additional copies of the wedding tapes?
Do you have references that I can call?

A Professional Wedding Video isn’t expensive, it’s Priceless!