Remember when we sat around the TV and watched Olympic track and field events like they actually meant something? Bruce Jenner was an Olympic triathlon winner long before he was a Wheaties Box cover, Do the Names Michael Johnson, Flojo, or Cassius Clay mean anything to you? I date myself but clearly the Olympics have lost their stature in significance in the American Psyche.

So it stood to reason that the Smart Folks at Digitas Paris wanted to pitch brand identity and reinvigorating the brand of the Olympics to the International Olympic Committee. Digitas Boston Hired BVP (Brilliant Video Productions) in February to shoot interviews and b-roll in the Boston area of College and High School athletes in Support of this Bid by Digitas Paris.

BVP Shot on Location in West Roxbury, Brighton MA and at Bentley College in Waltham over a two day period. This all done In Pal HD 16:9 format for use in France by Digitas Paris. BVP now offers HD and International formats for shoots.

We learned also first hand that the younger generation is really clueless when it comes to the Olympics and anything about it really, clearly the IOC and Digitas Paris have their work cut out for them.