Comcast is now the second-biggest U.S. advertiser, after boosting measured spending 9.7% to $1.7 Billion (after Procter & Gamble with $2.8 Billion). This doesn’t even include promotions and direct marketing, including the mailers we keep receiving from Comcast every two weeks for the last 7 years, since we moved to Verizon FiOS…That adds up to about $200 they have spent trying to get us back! http://adage.com/u/sNNO2a
Comcast may be spending billions but people are still unplugging cable.