I recently did a shoot for a large agency from the midwest for their respective Insurance Company client. The spokesman was local Sports hero Doug Flutie. After we did the shoot I tweeted about it. This sent shockwaves through the center of the advertising world. Did not most of us get the memo that transparency is in, and that buzz about doing good work is also fashionable? The reverse has happened and now I have been ordered to sign off on a non disclosure and confidentiality agreement after the fact. Just from one tweet about the shoot. I think its Mad men and women.