5 guys burgers are very good, Keith Shaw from Network World and I were in DC a few months back and had them in Terminal B at Dulles. They are very good indeed. Last night on MSNBC the leader of the free world went out for 5 guys burgers. It was a planned covert operation where president Obama went out and got burgers for himself, staff and NBC correspondent Brian Williams.

Now in social media circles some speak of the Oprah factor in purchasing. Today Keith and I went with Jason Meserve to 5 Guys and they were very busy.

I asked a worker if business had always been so busy, and it was mentioned that they were much busier today the day after the MSNBC show aired. They reported that they were slammed all day with new customers they had never seen before at their location.

5 guys burgers it would appear then is benefiting by the Obama factor.